FIRST ZION HOMES — QUICK BRAND GUIDE
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Tagline: Care. Comfort. Community.

PRIMARY COLORS
Deep Slate: #263F4C
Slate:      #334E5C
Sky Blue:   #76B9D6
Brand Blue: #2E718F
Pale Blue:  #DCEAF0
White:      #FFFFFF
Body Gray:  #536B77

TYPE
Headlines: Montserrat, Arial, sans-serif
Body: Source Sans 3, Arial, sans-serif

LOGO USE
- Use first-zion-client-logo-v6.png on pale blue, white, or another quiet light background.
- Keep clear space around the logo. Do not stretch, rotate, recolor, add effects, or place it over a busy image.
- Use a simplified approved brand mark for very small formats.
- Do not place the dark full logo directly on a dark background.

VOICE
Warm, respectful, plainspoken, person-centered, confident, and accurate.
Say “individuals with developmental disabilities” or “people receiving services.”
Avoid promises of eligibility, placement, funding, outcomes, or availability.

COMPLIANCE
- Use only approved, consented photographs.
- Verify names, titles, dates, addresses, statistics, and availability before distribution.
- Do not include resident names, health information, photographs, or stories without documented authorization.
- Replace every [BRACKETED PLACEHOLDER] before using a template.

OFFICIAL DETAILS
First Zion Homes
2246 Glenwood Dyer Rd, Lynwood, IL 60411-8620
(779) 610-8108
info@firstzionhomes.org
501(c)(3) nonprofit · EIN 81-5217032